The LOEWE Paula’s Ibiza 2025 campaign, captured by photographer Gray Sorrenti, embodies the essence of summer through a series of evocative visuals set against the sun-drenched beaches of Comporta, Portugal. The campaign features an eclectic cast including Brand Ambassador GISELLE, Jamie Dornan, Sophie Wilde, and Enzo Vogrincic, each portrayed amidst natural landscapes, emphasizing a connection with nature and the carefree spirit of the season .
The creative direction is led by Jonathan Anderson, with styling by Benjamin Bruno, hair by Karim Belghiran, makeup by Ana Takahashi, nails by Sandra Luz, set design by Vincent Olivieri, and production by Farago Projects. The campaign’s soundtrack is crafted by Krystal Klear, enhancing the immersive experience of the visuals .
The collection itself draws inspiration from the iconic Paula’s boutique, featuring flowing silhouettes, lightweight fabrics, and playful patterns. Notable pieces include relaxed denim sets in pastel hues, draped dresses and skirts, and accessories like the new Ola and Punch Hole basket bags, as well as a miniature version of the Featherlight Puzzle bag .
The LOEWE Paula’s Ibiza 2025 collection is set to launch on April 17, 2025, and will be available in stores and online at loewe.com.
loewe.com
Creative Direction Jonathan Anderson
Photography Gray Sorrenti
Styling Benjamin Bruno
Hair Karim Belghiran
Make up Ana Takahashi
Nails Sandra Luz
Production Farago Projects
Set design Vincent Olivieri
Soundtrack Krystal Klear
