American rocker Post Malone has made a bold entrance into the fashion world. On Monday, he presented his debut collection, aptly titled “Austin Post in Paris,” at none other than Karl Lagerfeld’s former mansion. While his music fuses metalcore, hip-hop, trap, and country, Malone’s first fashion outing was a full-on Western-inspired spectacle.
What makes this move even more audacious is timing. The official Spring/Summer runway season won’t begin until September 10 in New York with Ralph Lauren, but Malone stole a ten-day march by staging his own show first. Talk about chutzpah—or should we say “spurs,” given that several models stomped down the runway in ostrich leather cowboy boots fitted with metal Billy-the-Kid spurs.
A Western Dream in Paris
The collection was a fresh spin on Americana, even if it nodded to the likes of Yellowstone and 1883. Instead of Karl’s sleek Chanel minimalism, Malone brought ranch-hand jeans, fringed leather jackets, suede cattle baron suits, plaid shirts, and star-embroidered denim. Models—a mix of Parisians and authentic cowboys—completed the looks with ten-gallon hats and Dallas Cowboys trucker caps.
The show closed with a dramatic statement: a massive buffalo coat and a majestic French tan horse trotting proudly down the runway. Karl Lagerfeld himself, with his love for spectacle, would likely have approved.
Post Malone’s Style Philosophy
Asked about the personal nature of the designs, Malone quipped:
“It’s what I wear. I’m 30 years old, and I take it easy every day—with some embellishment. That buffalo coat? I’ll rock it all winter long.”
The artist, who once made waves with his breakout 2015 video “White Iverson”, has evolved from oversized tees and Jordan high-tops to cowboy chic. Fans also recognize him from “Fortnight”, his gothic duet with Taylor Swift, where she wore Wuthering Heights-inspired gowns while he went full Edwardian noir.
Now, his fashion debut feels like an extension of his multi-faceted artistry—less about trends, more about authenticity.
The Vibe: Ranch Meets Paris
The atmosphere was electric. A garden party soundtrack powered by Neil Young guitar solos and Theo Parrish’s “Serengeti Echoes” set the tone. Stylist Dan Sablon crafted looks that weren’t hyper-original but were undeniably cool, cleverly merging Western grit with Parisian flair.
Enjoy this playlist curated by Apple Music of Post Malone, featuring a diverse selection of his greatest hits as well as some lesser-known tracks that showcase his unique style and versatility. Whether you’re a longtime fan or just discovering his music, this collection invites
As the audience applauded loudly, Malone took his bow in head-to-toe denim, cinched with a chunky cowboy buckle, his silver teeth gleaming under the lights.
“I love this f…ing town,” he declared. “We figured why not bring the Bud Light and shenanigans to Paris? When we saw this spot, it was so beautiful. We love Karl, and we’re just honored they would have us here.”
What’s Next for Post Malone Fashion?
Malone revealed plans for a New York pop-up later this month, though he remained vague about when and where consumers can actually buy his clothes. “That’s a good question,” he deadpanned with a smile.
Regardless, this debut show confirmed what many suspected: Post Malone isn’t just a chart-topping musician—he’s a cultural force who brings the American Dream with a cowboy twist to the global fashion stage.
Designer and Artist @postmalone
Brand @austinpostapparel
I believe real cowboys can’t wear these outfits, but western brands might be able to adapt some styles, I’m not sure.
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