Everybody’s talking about it. Hollywood heartthrob Taylor Zakhar Perez is front and center once again as the face of Lacoste’s 2026 underwear campaign, and the internet is going wild.
The campaign includes dynamic footage and imagery of Perez in relaxed yet striking scenes — from locker room moments to energized movement — creating buzzworthy content that people are sharing across platforms.
Taylor Zakhar Perez’s return to the Lacoste underwear spotlight isn’t just about beautiful images — it’s about a cultural fashion statement that blends effortless confidence with wardrobe essentials. Whether you’re a fashion enthusiast or general audience, this campaign has become one of the defining style moments of early 2026.
In commentary about the campaign, Perez described it as “intimate, powerful, and honest,” celebrating personal confidence and the brand’s legacy of craftsmanship. He also mentioned his excitement about representing a collection that feels both natural and bold.
Lacoste has unveiled its newest underwear campaign, featuring Perez in a series of sleek, intimate images shot in a Parisian gym locker room — a setting that combines athletic energy with understated sensuality.
- Photographed by Angelo Pennetta and directed by Simon Cahn.
- Styled by Jason Bolden, emphasizing clean lines and modern masculinity.
- Visuals mix minimal fashion with lifestyle storytelling.
This campaign moves away from flash and spectacle, instead favoring authentic moments and confident simplicity — qualities that resonate strongly with today’s fashion-savvy audience.
