Parasol Swimwear: Callum, Gabriel, Jed & George by Rob Tennent

There’s something undeniably fresh about a new swimwear label entering the scene with confidence—and Parasol does exactly that. Shot under the lens of photographer Rob Tennent, this quick yet striking gallery introduces models Callum, Gabriel, Jed, and George in a series of sun-soaked frames that feel effortlessly Australian.

Minimal, raw, and naturally seductive, the imagery captures the essence of coastal living. The boys embody a relaxed masculinity—lean physiques, sun-kissed skin, and an ease that feels both intimate and editorial. Hair stylist Darren Summors keeps things understated, enhancing the natural textures and movement, allowing each model’s individuality to shine.

Parasol, emerging as a new Australian swimwear brand, focuses on clean cuts and timeless silhouettes. The swim shorts feel wearable yet elevated—designed for long beach days that turn into golden-hour moments without missing a beat.

This gallery is less about overproduction and more about atmosphere: light, body, and attitude. A promising first look at a label that understands simplicity—and the power of it.