Joseph Quinn returns to Versace for Fall/Winter 2026, slipping behind the bold geometry of the Vance eyewear collection in a saturated series of portraits photographed by Heikki Kaski.
There’s something about Joseph Quinn’s face that works particularly well in a close-up. Versace knows it.
For its Fall/Winter 2026 Eyewear campaign, the Italian house brings the British actor back into its world, placing him at the center of an intimate portrait series photographed by Heikki Kaski.
This time, there’s no elaborate scenery competing for attention. It’s Quinn, a pair of glasses and an explosion of color.
Through the Vance Lens
Quinn wears pieces from Versace’s Vance eyewear line, including sunglasses and optical frames built around strong, geometric shapes. The designs range from substantial black sunglasses to more angular optical silhouettes, with the Medusa emblem appearing at the temples.
That small flash of gold is enough.
Against saturated pink and violet backgrounds, the Medusa immediately identifies the frames as Versace without overwhelming their otherwise clean construction. The result sits somewhere between classic Italian glamour and something younger, sharper and slightly eccentric.
The eyewear becomes part of Quinn’s character rather than simply an accessory.
A Portrait in Saturated Color
Photographer Heikki Kaski keeps the visual language deliberately intimate. Quinn shifts between profiles, direct portraits and quieter gestures, allowing different personalities to emerge from what is ultimately a very controlled studio environment.
Color does much of the heavy lifting.
Violet, hot pink and red give the campaign an almost electric quality, while Quinn’s wardrobe—including dark tailoring and a red V-neck layered over a striped shirt—plays into the slightly retro mood without turning the imagery into nostalgia.
It feels graphic enough for a billboard but personal enough to resemble a portrait sitting.
And that tension suits Versace.
Joseph Quinn Is Becoming a Very Good Fashion Face
Quinn’s continuing relationship with Versace is also worth watching.
Rather than transforming him into an untouchable fashion character, the house appears interested in the qualities that already make him recognizable: his expressive face, slightly unconventional handsomeness and ability to shift between intensity and vulnerability in front of a camera.
That makes him particularly effective for eyewear.
A pair of sunglasses can create distance. Optical glasses can do exactly the opposite. Across the campaign, Quinn moves comfortably between both.
Versace describes the project as an evolution of the Greca campaign introduced in 2025, with Quinn embodying different characters and facets of the house. Here, that idea becomes less about costume and more about expression.
For an actor whose international profile continues to expand, fashion offers another kind of role—and Quinn is increasingly convincing in it.
The Medusa Always Finds a Way In
Ultimately, the strongest part of the campaign is its simplicity.
Versace doesn’t need to cover Quinn in logos to communicate the house. The saturated colors establish the attitude, the sculptural frames provide the fashion, and the gold Medusa sitting at the temple finishes the message.
It’s unmistakably Versace, viewed through a slightly different lens.
And Joseph Quinn looks increasingly comfortable being the man behind it.
Versace Fall/Winter 2026 Eyewear starring Joseph Quinn, photographed by Heikki Kaski. The Fall/Winter 2026 eyewear collection launched October 1 at Versace boutiques and online.
