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A.P.C.

A.P.C.

A.P.C. Spring/Summer 2018 Paris

Jean Touitou chose to stage a mini runway presentation with the brand’s retail staff as models in the label’s boutique just off Rue Saint-Honoré.
A.P.C.

A.P.C. Fall/Winter 2017 Paris

“I do sincerely have disdain for the use of a brand’s anniversary as a business tool,” wrote Jean Touitou in the notes for APC’s 30th anniversary men’s collection. But he admitted “I could not just stand still and say yes, sure, 30 years.”
A.P.C.

Brad Pitt according to Marlon James for T Magazine Men’s Fashion

Marlon James writes about Actor Brad Pitt in the new man’s fashion issue of T Magazine F/W 2016 shot by photographer Craig McDean. Styled by Jason Rider.
A.P.C.

A.P.C. Spring/Summer 2017 Paris

The Nineties skateboard culture A.P.C. founder Jean Touitou referenced in relation to the label’s spring collection for men was less than obvious, but what the collection did offer was a charming proposition of relaxed shapes and washed-out colors that verged on dusty pastels, giving them masculine appeal.
A.P.C.

A.P.C. Fall/Winter 2016 Paris

Jean Touitou translated his interpretation of Britishness into a vision for his fall 2016 men’s collection. Taken literally, this could be seen in the use of a range of checks and a greater profusion of color than is usually his wont, especially red.
A.P.C.

A.P.C. Fall/Winter 2014 Paris

By Matthew Schneier Unlike most fashion presentations, A.P.C.'s have the force of an art happening. This season's became officially must-see when word got out that in addition...
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