By Alex Wynne
“I do sincerely have disdain for the use of a brand’s anniversary as a business tool,” wrote Jean Touitou in the notes for APC’s 30th anniversary men’s collection. But he admitted “I could not just stand still and say yes, sure, 30 years.”
And so he celebrated his self-described “sometimes boring” aesthetic, which has admittedly won the label its share of faithful followers, devising a collection that was partly inspired by the brand’s archives — guests had to walk through these, a color-coded assortment housed in the surprisingly vast maze-like basement of its tiny Rue Royale store, to get to the presentation, knocking the point home — and partly by its references of today.
Tweed coats, a thick beige ski sweater with a scarf motif, a checked skater shirt, a cream denim jacket, corduroy pants, a Prince of Wales check oxford coat — all were part of this understated celebratory lexicon.