Campaign

A New Perspective on Masculinity: Antonin Tron’s Balmain Men’s Pre-Spring 2027

Antonin Tron introduces a new era of Balmain menswear, blending Californian ease, rock-inspired rebellion and effortless masculine sensuality.

Dior Starkey Brings Jonathan Anderson’s Dior to the Museum

From Loewe to Dior, Drew Starkey continues his creative partnership with Jonathan Anderson in a Spring 2027 campaign at LACMA, where museum masterpieces meet relaxed tailoring, faded denim, and a new interpretation of masculine luxury.

Joe Alwyn Finds His Creative Side in RIMOWA’s Campaign

Joe Alwyn steps into an artist's studio for RIMOWA's latest campaign, where the new Umber and Ultramarine collections meet quiet luxury, contemporary menswear and creative individuality.

Callum Turner Is Louis Vuitton’s Modern Dandy at Home

Callum Turner redefines the modern dandy in Louis Vuitton’s Fall-Winter 2026 Trunk Edition by Pharrell Williams. An intimate campaign where craftsmanship, personal style, and understated elegance take center stage.

Kirk Bondad Is the Ultimate BENCH/Body Muse

Kirk Bondad takes BENCH/Body from colorful cowboy-inspired fashion to classic black-and-white physique photography. Three photographers capture the model's confident appeal.

MODUS VIVENDI Gets Back to Nature with the Earth Toned Campaign for FW 26/27

MODUS VIVENDI returns to natural textures, warm earth tones and timeless masculine essentials with its FW 26/27 Earth Toned Campaign and new Ribbed Cotton Line.

Boglioli Fall/Winter 2026: “The Milanese Style” Makes Effortless Tailoring the New Luxury

Boglioli returns to the essence of Milanese dressing for Fall/Winter 2026, celebrating soft tailoring, understated luxury, sophisticated layering and the jacket as the foundation of the modern man’s wardrobe.

Gucci Primavera: And We Shall Dance Again—Six Men, Kate Moss and Demna’s New Gucci World

Gucci Primavera brings six very different visions of modern masculinity together as Tom Brady, Shawn Mendes, Jin, Xiao Zhan, Tarzzan and EsDeeKid join a campaign universe led by Kate Moss in Johan Renck’s And We Shall Dance Again.

Dolce&Gabbana Makes the Male Model—and Formalwear—Sexy Again

Steven Meisel puts the male model back at the center of the fantasy for Dolce & Gabbana Fall/Winter 2026, photographing a commanding cast in tuxedos, sharp tailoring and sensual after-dark style.

Malcolm Todd Does Denim His Own Way for GAP Fall 2026

Malcolm Todd trusts his instincts and keeps things effortlessly cool in Gap’s Fall 2026 “Denim on Your Own” campaign, bringing his relaxed, slightly undone style to iconic American denim.

Connor Storrie and Austin Butler’s Latest Role: The Sexy Saint Laurent Man

Austin Butler brings cinematic control. Connor Storrie brings irresistible energy. Meet the two actors embodying Anthony Vaccarello's sexy Saint Laurent man for Fall 2026.
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A New Perspective on Masculinity: Antonin Tron’s Balmain Men’s Pre-Spring 2027

Antonin Tron introduces a new era of Balmain menswear, blending Californian ease, rock-inspired rebellion and effortless masculine sensuality.

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Moscow fitness coach Georgy Kakunin showcases strength and sensuality in a striking black-and-white portrait series photographed by Olga Bragida.

Miguel Orjuela: Colombian Charm, Timeless Appeal, and Fresh NYC Digitals

Colombian model Miguel Orjuela shows off his timeless appeal in fresh NYC digitals featuring denim, classic underwear, and effortless confidence.

Idan in Light and Shadow: An Intimate Portrait in Tel-Aviv

In Tel Aviv, photographer Eden Yeru, known as Hair Light and Shadow, turns a simple portrait session with Idan into an intimate exploration of masculine beauty, reflection, and the quiet language of light. Sometimes, all it takes is the right light, a...

Mikhail Through the Intimate Lens of Elly Dobrynina

Strength meets vulnerability as photographer Elly Dobrynina captures Moscow-based fitness coach Mikhail Chernyakov in an intimate black-and-white portrait series celebrating the male form.