Boglioli returns to the essence of Milanese dressing for Fall/Winter 2026, celebrating soft tailoring, understated luxury, sophisticated layering and the jacket as the foundation of the modern man’s wardrobe.
Gucci Primavera brings six very different visions of modern masculinity together as Tom Brady, Shawn Mendes, Jin, Xiao Zhan, Tarzzan and EsDeeKid join a campaign universe led by Kate Moss in Johan Renck’s And We Shall Dance Again.
Austin Butler brings cinematic control. Connor Storrie brings irresistible energy. Meet the two actors embodying Anthony Vaccarello's sexy Saint Laurent man for Fall 2026.
Jonathan Bailey is Giorgio Armani’s new Global Fragrance Ambassador and the face of I Will, a woody vanilla Eau de Parfum celebrating determination, confidence, and the power of perseverance.
Dsquared2 unveils “Under The Rio Sun,” a sizzling Spring/Summer 2026 beachwear campaign photographed by Rafael Moura, blending sporty energy, tropical heat, and daring swimwear silhouettes.
Margaret Howell Spring 2027 delivers quiet, intelligent menswear through relaxed tailoring, earthy colors, easy shorts and beautifully considered everyday layers.
Alessandro Michele turns Valentino menswear into an archive of possibilities for Spring 2027, mixing oversized tailoring, vivid color, romantic details and preppy codes inside Paris’s Bibliothèque Sainte-Geneviève.
Miuccia Prada recontextualizes the everyday male wardrobe for Miu Miu Spring/Summer 2027, where sportswear, tailoring and familiar basics find an unexpectedly refined new attitude.
At Roland-Garros, Lacoste turns red clay into the foundation of its Spring/Summer 2027 menswear. Pelagia Kolotouros rewrites tennis codes through oversized tailoring, technical sportswear and flashes of electric yellow and purple.