Gucci Fall/Winter 2014 Milan

Blue eyes, bare skin and dramatic cobalt light. Alexis Blanchard stars in Cœur bleu, a sensual Paris portrait series photographed by Xavier Murillon and styled by Eden A.D.

Kazakhstan model Kirill steps into the Moscow light for photographer Olga Bragida, delivering a sensual study of masculine form, black tailoring and dramatic shadow.

Fifteen minutes were all Emily Abay needed with Marlon Teixeira in Uluwatu, Bali. Wet hair, tropical shadows, water and an iconic male presence turn this spontaneous black-and-white session into pure summer magic.

Kai steps in front of photographer Matt Alves for a striking studio session where clean portraiture gives way to dramatic black-and-white studies of the male form. With hard light, deep shadows and an athletic physique, simplicity becomes seriously seductive.

Gucci Primavera brings six very different visions of modern masculinity together as Tom Brady, Shawn Mendes, Jin, Xiao Zhan, Tarzzan and EsDeeKid join a campaign universe led by Kate Moss in Johan Renck’s And We Shall Dance Again.