Happy Pride Month!🏳️🌈 since 2018 H&M releases a Pride Collection, celebrating love, equality, and togetherness in all its glory!
For this year’s Pride, 10% of the global sales price from this collection will support the work of the United Nations’ Free & Equal campaign.
The new collection celebrates you and love! And collaborates with Laverne Cox, Chris Lin & Brock Williams, Shannon Beveridge and Rickey Thompson.

“My life changed when I started embracing more fully who I am.”
––Laverne Cox


“I’m proud that I’m always myself, even though sometimes that’s really hard to do.”
––Shannon Beveridge

Love, equality and togetherness in all its vivid forms: 10% of the sales price of this collection will support the work of the UN Free & Equal campaign.


The collection is already out of stock on hm.com

“I won’t apologize for being loud. I love being loud. I will never turn down for anybody.”
– Rickey Thompson

T-shirts, cotton tees and tank tops, we have a reversible sequin t-shirt with a big rainbow flag in black, they have sports pants, and also with long-sleeved t-shirt, belt bag, socks and more.









“We choose to share happiness with the world. I won’t apologize for holding hands in public, no matter where we are.”
––Chris Lin

“I won’t apologize if my happiness bothers you or makes you unhappy.”
––Brock Williams
excelentes fotos. y mensaje.
[…] Since 2018, H&M has been releasing a Pride Collection, celebrating love and equality in all its glory! For this year’s Pride celebration, 10% of the global sales price from H&M’s “Stay True, Stay You” collection will support the work of the UN’s Free And Equal campaign against the criminalization of LGBT+ folk worldwide. (Source) […]
[…] Since 2018, H&M has been releasing a Pride Collection, celebrating love and equality in all its glory! For this year’s Pride celebration, 10% of the global sales price from H&M’s “Stay True, Stay You” collection will support the work of the UN’s Free And Equal campaign against the criminalization of LGBT+ folk worldwide. (Source) […]