Balmain Launches Collaboration With Maluma. What started as tour outfits for now rescheduled shows turned into a limited-edition line of ready-to-wear and sneakers from Maluma and Balmain.
Balmain and Maluma have come together to create a bold capsule collection inspired by the Latin musician’s trend-defining style.
It has become one of the icons of Latin American music worldwide, which has allowed it to break through in worlds such as modeling and fashion design. It was recently known that the Colombian became the first Latino to collaborate with the prestigious French fashion house Balmain, in a limited edition clothing collection called “Balmain X Maluma”, which is inspired by the outfit they used. the people of Miami in the 90’s and on his album “Papi Juancho”.
“Today I am excited to share my collaboration with BALMAIN. It was a beautiful experience to design a limited-edition collection with Olivier Rousteing called #BalmainxMaluma inspired by #PapiJuancho. It’s available in all Balmain stores and online. On April 15th, it will be in all SAKS stores.”Maluma
The Balmain X Maluma collection ranges in prices ranging from $495 to $2,550. It should be remembered that the Colombian became the second artist to collaborate with the prestigious fashion house, after Beyonce launched a collection designed by her in 2018.
“Maluma, more than being an incredible singer, is bringing a lot to the fashion community with his joy and his happiness and the fact that he’s always playing his style from different kinds of houses from around the world, mixing different cultures as well,” Balmain creative director Olivier Rousteing told Billboard. “For Balmain, which is a French brand from Paris, the collaboration with Maluma is obviously [adding] to Balmain and pushing the aesthetic more internationally.”
“It’s been one of my goals to work with a respected fashion house on a collection, but this journey was more exciting, as Olivier pushed me to design with him and sketch looks that I personally will wear off the stage and showcase high couture with a bit of Papi Juancho,” says Maluma, referencing both his album name and alter ego.
“From that, point we just exchanged texts and were like, ‘Why don’t we work together? Because your aesthetic and your vision of music can really combine with my fashion world,’” says Rousteing.
“We ended up riffing on the sherbet tones, sexy styling and ’80s silhouette of Crockett and Tubbs for Maluma’s amazing performance of Hawái,” says Rousteing in a statement. “And, after the success of that VMA appearance, we knew we had to push our partnership further.”
Initially, the plan was to design a collection that Maluma would wear for his 2020 tour. When Covid-19 shifted those dates, “we decided to release our Balmain-Maluma collaboration as a special, limited-edition collection,” as Rousteing explains.