This collection, reminiscent of the 1970s Ivy League look and navy sailor uniform, features colorful patterns and bright colors and the witty accessory lineup are impressive for the Kenzo Men’s & Women’s Spring 2023 in Paris.
KENZO VARSITY:
In dialogue with the community and workwear codes of @Nigo – varsity jackets, bomber jackets, boots – they create a youthful silhouette for a distinctly contemporary men’s and women’s wear proposal ultimately ingrained in empowerment. Spot the Ken Zō – the latter, the Japanese word for ‘elephant’ – celebrates Kenzo Takada’s favourite animal in graphics featured in towelling embroidery on bomber jackets, in chain embroidery on jersey, and as motifs on accessories.
KENZO BRAND BOOM: For @Nigo, the creative process in materializing the Spring-Summer 2023 collection, evokes memories of his own KENZO discovery as a teenager and the fashion landscape that surrounded the DC Brand Boom of 1980s’ Japan. It was a time when the work of the internationally renowned Japanese Designers of Paris Fashion Week co-existed with a local influx of casual, pop-driven Character labels distinguishable by their use of colourful and cartoonish animal motifs.
KENZO CHARACTERS: @Nigo introduces re-interpretations of archive Kenzo Takada characteristics, brand new KENZOO motifs manifests the contrast between the two multi-faceted style milieus in Japan: a graphically-driven niche scene imbued with a yearning for the fashion culture of Paris, the spirit of which invigorates the KENZO Spring-Summer 2023 collection.
This season we see the iconic Boke Flower come to life as the KENZO #BOKEBOY mascot, featured throughout the collection as a whimsical highlight.
#KENZONIGO
