H&M made a powerful return to London Fashion Week with a bold A/W 2025–26 menswear showcase at 180 The Strand. From sharp tailoring to Britpop-inspired layers and sleek Atelier eveningwear, discover the key looks redefining H&M menswear.
Models François Voncq and Hugo Puvion boys from Elite Paris starring the new pictorial by French photographer Laurent Mac in “Les Nouveaux Romantiques”.
Originally shot while developing the Dominic Albano Collection, this striking Polaroid series evolved into a sensual exploration of queer male portraiture inspired by iconic photographers and the provocative fashion imagery of the 1990s.