Photographer Daniel Jackson and stylist Alastair McKimm team up for Perry Ellis Fall/Winter 2012 campaign.
The new identity of the brand will kick off with the “Very Perry Ellis” campaign, featuring Matt Norklun, the legendary face of the brand in the 1970s and 1980s.
“We wanted to invigorate our brand with an updated personality to appeal to a younger man. After months of research, we found that a sense of levity and irreverence was not only key to that consumer, but also embodied in our founding designer. So, we are defining our future by staking a claim in the past. Perry Ellis isn’t just the name on our door.” – said Carmine Petruzello, president of Perry Ellis Menswear.
