John Targon and Scott Studenberg named their fall collection “Baja Bedouin,” an homage to the brand’s diverse customer base — the rockers, the rappers, the moms, the vagabonds — all united by wanderlust. Inspired by travels to Morocco, the duo infused their billowy, unisex lineup with texture and movement as well as neo-tribal graffiti patterns, traditional Indonesian ikat prints, and stripes and paint splatters inspired by Mark Rothko in graphic black and blue. Neutral, putty-colored knits in Japanese crepes, silks and denim came washed for a distressed, sun-bleached feel.
For men, the label offered up the same Moroccan-inspired surf-meets-street luxury aesthetic. “We also started playing with shearling this time; one of the first prints we did was our ikat graffiti. It was inspired by ikat handwoven jacquard from Bali and we’ve taken it into street-art graffiti,” said Studenberg. Highlights included the ikat shearling coat over a white turtleneck, a wool parka paired with a turtleneck and drop-crotch pants, and a “Junk in the Trunk” crewneck.
