Inspired by generations of intellectuals and artists that considered Rome to be their home town, some by birth, others through cultural adoption, the Gucci Spring Summer 2017 campaign is an homage to personalities like Cy Twombly, Mario Schifano and Laura Betti. The images feature Creative Director Alessandro Michele’s richly textured collections and accessories on unconventional individuals in the eternal city.
Introducing the Gucci Spring Summer 2017 campaign video. Filmed in Rome, Alessandro Michele’s collections collide with big cats and other animals in Piazza Navona, the city’s fountains and the Aqueduct Claudio.
Creative Director | Christopher Simmonds
Photographer & Director | Glen Luchford
Models | Elibeidy Dani, Lina Hoss, & Unia Pakhomova
Creative direction and styling: Alessandro Michele
Art director: Chris Simmonds
Soundtrack: “Amore disperato” Nada
Music: Varo Venturi
Lyrics: Varo Venturi, Gerardo Manzoli