Jack McCollough and Lazaro Hernandez continue shaping their new LOEWE with relaxed tailoring, vivid color and a distinctly youthful menswear wardrobe.
Jack McCollough and Lazaro Hernandez presented their third collection for LOEWE in Paris for Spring/Summer 2027, continuing the evolution of the Spanish house through their distinctly American understanding of sportswear. LOEWE confirms this is the duo’s third collection for the house, following their arrival as creative directors in 2025.
For menswear, the message feels increasingly clear: take familiar clothes, loosen them up, sharpen the proportions, and let color and craft do the talking.
Looking closely at the runway images, there is something refreshingly uncomplicated about these men. They wear bomber jackets, striped shirts, polos, blazers, cargo trousers and oversized chinos. Nothing needs to scream fashion to register as LOEWE.
The New LOEWE Man
The opening menswear looks establish a wardrobe rooted in recognizable archetypes. A cropped black leather bomber sits over generously cut pale-gray trousers; elsewhere, an ivory blazer is thrown over electric cobalt pants. Traditional tailoring appears deliberately relaxed rather than corporate.
That approach connects directly to what McCollough and Hernandez have been developing since arriving at the house. Earlier this year, they described taking American sportswear staples—T-shirts, jeans and bomber jackets—and filtering them through LOEWE’s emphasis on craft and leatherwork.
Spring 2027 pushes that idea into something even easier.
A striped blazer is paired with slouchy khaki cargo trousers. An enormous striped button-down becomes almost a mini-dress. A pale yellow polo is color-blocked against black trousers, while another look combines a leather jacket with a bright green layer and beige chinos.
The styling makes these contrasts feel intentional rather than chaotic.
Color Changes Everything
Color is arguably the strongest visual device in the menswear.
There are flashes of cobalt blue, lemon yellow, tomato red, mint turquoise and olive green, frequently positioned against black, stone, beige and gray.
One of the strongest combinations pairs an oversized olive jacket with brilliantly saturated turquoise trousers. Another takes a classic gray knit and gives it the same turquoise trousers, immediately transforming an otherwise ordinary outfit.
Then comes a mint-green sweatshirt tucked into voluminous gray pants—simple enough to wear tomorrow, yet unmistakably considered.
McCollough and Hernandez have already established bright color as one of the signatures of their LOEWE, alongside experimental materials and streamlined silhouettes.
Proportion Is the Real Experiment
What makes these apparently basic pieces interesting is proportion.
Trousers sit loose and full through the leg. Jackets can be dramatically cropped or intentionally oversized. Shirts extend far beyond conventional lengths. Sleeves swell around the body.
And occasionally the designers remove almost everything.
One striking runway look pairs vivid red cropped trousers with a bare torso and a gray knit wrapped diagonally around the shoulders. Another sends out a model in a sharply cut black jacket worn open against the skin, paired with olive trousers and a white cap.
There is sensuality here, but it doesn’t feel overly staged. Instead, the exposed body becomes another element in the collection’s ongoing play between dressed and undressed, polished and casual, tailored and athletic.
A Wardrobe Built From Familiar Things
Perhaps the most convincing part of the Spring/Summer 2027 menswear is how normal its ingredients initially appear.
A bomber.
A polo.
A striped shirt.
A trench.
Khakis.
A sweatshirt.
A blazer.
But LOEWE keeps disrupting those familiar objects through scale, fabrication, styling or color.
Even a beige trench becomes more provocative when worn open against a bare chest and paired with patterned shoes and bright sunglasses. A conventional knit polo receives a graphic green-and-black treatment before being dropped over oversized beige trousers.
It is fashion built around clothes men already understand.
That continuity matters. McCollough and Hernandez’s first collections at LOEWE established a vocabulary combining American sportswear with the house’s artisanal capabilities, while their Fall 2026 collection expanded that experimentation into menswear.
Spring 2027 suggests that vocabulary is settling into place.
LOEWE Finds Its Ease
The collection doesn’t appear interested in turning the LOEWE man into a character. Instead, McCollough and Hernandez seem to be building him a wardrobe.
He can wear the leather jacket. He can wear the enormous trousers. He can throw on the striped shirt. He can experiment with bright turquoise or cobalt, or retreat into black and khaki.
And perhaps that is where this chapter of LOEWE menswear becomes interesting.
After seasons of experimentation, Spring/Summer 2027 feels grounded in the pleasure of getting dressed—with enough strange proportions, unexpected color and subtle sensuality to prevent everyday clothing from becoming ordinary.
McCollough and Hernandez are bringing their American sportswear instincts to Madrid’s historic leather house without attempting to erase either side of the equation.
The result is increasingly starting to look like their LOEWE.
