Gucci Cruise 2020 Rome

Discovering the Gucci Cruise 2020 Rome fashion show invitation in a special location in Rome, Antica Libreria Cascianelli. Among the wooden shelves stacked with rare books and objets d’art the invitees received a package containing an antique book.

“He always creates this sense of fantasy and life… and, as an actor, I appreciate seeing each person dressed as a different character,” said Academy-award nominated actress Saoirse Ronan, as she waited for Stevie Nicks to make her way on stage. 

Michele, the 25-year-old actress said, has been successful in penetrating her generation with his powerful message of inclusion and equality that transcends the fashion world. 

“He uses fashion as an influential medium.  It’s important for people my age to see someone who looks like them on the runway,” she said. 

The book is the invitation to the show held at Rome’s Capitoline Museums @museiincomuneroma, and features a quote by historian and archaeologist Paul Veyne. 

A look with ‘22.5.78’ refers to the date established of the Italian statute for the social protection of motherhood and the voluntary interruption of pregnancy, better known as statute 194.

Continuing vision of freedom, equality and self-expression.

Since founding @chimeforchange in 2013—the global campaign that represents and advocates for gender equality—Gucci has a longstanding commitment to women and girls by funding projects around the world to support sexual and reproductive rights, maternal health, and the freedom of individual choice.

Because none of us can move forward if half of us are held back. Learn more about the global partners for sexual and family health rights the campaign is donating to in 2019.

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Models in draped and folded gown, in the style of the togas worn in Ancient Rome, before the start of the #GucciCruise20 fashion show by Alessandro Michele in Rome’s Capitoline Museums.

‘My Body My Choice’ is a feminist slogan from the 70s which appears on the reverse of this jacket seen before the fashion show.

Elsewhere, the collection was an homage to Michele’s Roman upbringing. Models draped in veils and swathed in flowing gowns called to mind the Vestal Virgins, ancient highborns, who in Roman times took a vow of celibacy to honor the Godess Vesta. Austere priestly robes and cultish capes also stood out on a runway filled with unisex ensembles and glittering accessories.  Nostalgic pieces were updated with retro Mickey Mouse prints, glittery caps, guitar bags, chunky sneakers, and bling bling chains. 

Constructed in GG motif and leather, a shoulder bag worn with a wool bouclé cardigan jacket. Harry Styles attending the fashion show. Also with Salma Hayek, Naomi Campbells, Lucas Hedges, A$AP Rocky, and more celebrities, socialites and artists.

Propelling the message further, blazers – adorned with the 1970’s slogan “My body, my choice” – conjured images of the demonstrations that took place around Roe vs Wade, a 1973 Supreme Court ruling now under threat by conservative, right-wing politicians. The wave of extremism has led to the closure of safe abortion clinics, shuttering nearly all of them in states like Missouri, Kentucky, Mississippi, North Dakota, South Dakota, and West Virginia. 

The city’s Biblioteca Angelica, one of Europe’s first public libraries, houses ancient works, a few of which were prohibited by the Vatican during the 16th century. At another stop, the Antica Libreria Cascianelli, a tribute to “exoticism” (a trend that swept European art and designs) was also reflective of the artistic details and illustrations that render Michele’s collections so profound. 

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The Willy Wonka of fashion, Michele has a knack for architecting his own fantasy world from scratch.  Season after season, he infuses the art of hand craftsmanship with his appreciation for antique art, culture, and literature. His ability to captivate the millennial generation through modern media is one of the main drivers of Gucci’s recent success.  

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