Gucci RTW SS20 Milan

Gucci Ready To Wear Spring/Summer 2020 Milan

Uniforms, utilitarian clothes, normative dress, including straitjackets, were included in the Gucci Ready To Wear Spring/Summer 2020 in Milan

The most extreme version of a uniform dictated by society and those who control it. These clothes were a statement for the fashion show and will not be sold. 

Alessandro Michele designed these blank-styled clothes to represent how through fashion, power is exercised over life, to eliminate self-expression. This power prescribes social norms, classifying and curbing identity.

The Creative Director’s antidote is seen in the Gucci Spring Summer 2020 lineup of 89 looks, he has designed a collection that conveys fashion as a way to allow people to walk through fields of possibilities, cultivate beauty, make diversity sacrosanct and celebrate the self in expression and identity. 

Gucci Organisque

The group of first blank-style looks, seen in an image shot during fittings, by Alessandro Michele of the Gucci Spring Summer 2020 fashion show represent how through fashion, power is exercised over life to eliminate self-expression.

Alessandro went in a way different direction! I applaud experimentation.

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Clean lines and intense lighting, the show space imagined by Alessandro Michele to present the Gucci Spring Summer 2020 women’s and men’s collection.

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1 comment on “Gucci Ready To Wear Spring/Summer 2020 Milan

  1. Great collection

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