Zegna and Fear of God Are Cooking Up a Capsule Jerry Lorenzo & Alessandro Sartori redefine the modern man’s wardrobe.
Suits, all the rage on European runways, haven’t quite squelched streetwear.
In an unexpected meeting of different fashion players, Ermenegildo Zegna and Fear of God are cooking up a collaboration, WWD has learned. According to sources, a codesigned capsule will be unveiled in Paris in February during women’s fashion week, sources said.
ARTISTIC DIRECTOR OF ZEGNA ALESSANDRO SARTORI ALSO EXPLAINED HIS INTEREST IN COLLABORATING WITH FEAR OF GOD, ADDING, “MY DESIGN STUDIO AT ZEGNA IS AN ON GOING EXPERIMENTAL LABORATORY, WHERE WE MERGE INNOVATION, CRAFT, AND TECHNIQUES TO CONCEIVE GARMENTS STARTING FROM DESIGNING FABRICS. ZEGNA AND FEAR OF GOD ARE BOTH INSPIRED BY THE SAME SENTIMENT TOWARDS A UNIQUE CRAFTSMANSHIP, GIVING LIFE TO A NEW FORM OF HYBRID ELEGANCE AND INDEPENDENT STYLE.”
Fear of God founder Jerry Lorenzo teased the hook-up on his Instagram by posting a moody portrait of him with Zegna creative director Alessandro Sartori.
“Thank you for allowing me to take a look behind the curtain,” he wrote as a caption under the photo, taken backstage at Zegna’s show in Milan.
Spotted at the Off-White men’s show in Paris this morning, Lorenzo was mum on the project. “I can’t say anything,” he demurred.
ERMENEGILDO ZEGNA – RENOWNED FOR ITS MASTERFUL CRAFTSMANSHIP AND TAILORING – MEETS FEAR OF GOD’S MODERN TAKE ON LUXURY IN AN EXCITING PARTNERSHIP THAT WILL INCLUDE A FOUR HANDED MEN'S COLLECTION AND ACCESSORIES.
Fashion is flush with collaborations between streetwear and luxury purveyors, sparked by the blockbuster 2017 tie-up between Louis Vuitton and Supreme.
FEAR OF GOD’S FOUNDER JERRY LORENZO EXPLAINS HOW THE TWO LABELS, WHICH APPEAR TO BE WORLD’S APART IN TERMS OF AESTHETICS, FOUND A MUTUAL CREATIVE GROUND TO DEVELOP THE NEW COLLECTION.”FEAR OF GOD’S CREATIVE ENDEAVORS ARE FIRST BIRTHED FROM A PLACE OF PURPOSE AND HONESTY,” HE SAYS. “WITH A SHARED TRUE DESIRE TO CREATE THE MODERN MAN’S WARDROBE, WE PARTNERED WITH ERMENEGILDO ZEGNA TO ESTABLISH A TIMELESS COLLECTION ROOTED IN FREEDOM, SOPHISTICATION, AND ELEGANCE. THROUGH THIS PARTNERSHIP, WE’VE HAD THE OPPORTUNITY TO BRING OUR PERSPECTIVE OF ‘AMERICAN LUXURY’ TO THE HANDS AND CRAFTSMANSHIP OF ITALY’S BEST TAILORS.”
The Collection will be commercially available from September 2020 and distributed through a selection of Ermenegildo Zegna Boutiques, fearofgod.com, zegna.com, as well as select retailers worldwide.
so nice collection!