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Summer Vertigo Fendi Spring 2021 Campaign cover

‘Summer Vertigo’ Fendi Spring 2021

A celebration of creativity through playfulness – #FendiSummerVertigo has arrived! Don’t miss the new Fendi capsule collection in collaboration with New York-based visual artist Sarah Coleman, available starting now at Fendi.com and in selected boutiques worldwide.

“My intention for the collection with Fendi was to be very playful and free,” said Coleman via CRfashionbook.com “Silvia asked me to be ‘disruptive,’ to push the limits and get outside of the box.” This is Summer Vertigo, Fendi Spring 2021.

Outdoor vibes & uplifting hues. Created in collaboration with New York-based visual artist Sarah Coleman, the new capsule collection embodies the fresh and modern essence of Fendi.

Summer Vertigo Fendi Spring 2021 Campaign
Out of the blue. Bucket hats, trekking sandals, and signature accessories downsized to playful proportions – the #FendiSummerVertigo capsule collection brings a breath of fresh air. 

Capturing the errant joie de vivre of her work in the latest goings of Fendi’s Spring/Summer 2021 edit. “The FF logo designed by Karl Lagerfeld is so timeless. It’s beautiful, it’s transformative, it just goes with every flow, which is why it has stood the test of time,” she continues. “There is nothing trendy about it. It is art, design, architecture, movement, all in one. It can be used in so many different ways, it can be played with, it can be changed, but at its core, it’s always this powerfully iconic print,” she said.

Summer Vertigo Fendi Spring 2021 Campaign
The ultimately iconic #FendiPeekaboo in sunflower yellow, embossed with the subtly wavy FF Vertigo pattern – the perfect pairing to the statement prints and playful accessories from the #FendiSummerVertigo edit.
Summer Vertigo Fendi Spring 2021 Campaign

Discover the ultimate Fendi Summer Vertigo wardrobe updates – from shirts and shorts to sandals and signature accessories – defined by the collection’s bold color palette and the appealing mix of practicality and freshness. Head to the link in bio to shop. 

Summer Vertigo Fendi Spring 2021 Campaign

Combining traditional craftsmanship with a refreshingly modern design, the #FendiSummerVertigo rendition of signature Fendi accessories – such as the #FendiPeekaboo men’s bag – spotlights the embossed FF Fisheye motif, defined by tonal wave shapes and curved accents.

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Joined by a subversive approach to traditional handcraft and design.

Summer Vertigo Fendi Spring 2021 Campaign

Coleman’s FF Vertigo reimagines new iterations of the tentpole Baguette 1997 and Peekaboo ISeeU bags, now smaller and made for men.

Summer Vertigo Fendi Spring 2021 Campaign

Outdoors and heritage.

The Fendi Summer Vertigo camping set and men’s backpack are must-haves for Summer. Created with @alessi_official and @ferrino_official – two fine examples of the unrivaled Italian expertise in design and innovation.

Summer Vertigo Fendi Spring 2021 Campaign

A creative clash of influences – from 90s streetwear and outdoor vibes to Fendi’s signature design details.

The capsule collection is sure to put the fun back into your everyday edit. While Silvia Fendi’s admiration for her partner’s mixed media work can be traced back to a June 2019 Instagram post, the brand’s work to redefine luxury as a confluence of art and culture, and to make inroads aways from the guarded insularity of fashion dates back over a century.

Summer Vertigo Fendi Spring 2021 Campaign
Summer Vertigo Fendi Spring 2021 Campaign

As the many installments of their partnership carry on, we hope there’s a long tail of kitschy house tropes, reworked FF motifs, and painted Baguettes in our future.

Summer Vertigo Fendi Spring 2021 Campaign

Shop fendi.com

Photographer & Director: Valentin Herfray @valentinherfray
Stylist: Chaos @chaos
Models: Maty Fall, Britt Oosten, Mao Xiaoxing, Maggie Cheng,
Felix Cheong Macleod and Louis Dercon

  1. Ken Hahn

    Fendi is going to a young direction, which I like it very much, nice one.

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