Acne Studios Men's Fall 2024 Paris

Introducing musician Yves Tumor for Acne Studios FW24 menswear. “Yves embodies a space age, cyber psychedelic vision and at the same time they are super rock. The way they pull a look together feels very in the spirit of the collection,” explains Jonny Johansson, creative director of Acne Studios.

“When we were shooting it felt completely different all the time, downtown/uptown, low-tech/high-tech, scary and cute, all at once. Yves has all these different sides, which to me, represents what a true rebel is: a person you want to be, who doesn’t give a shit but makes immaculate choices.”

Yves Tumor is the face of Acne StudiosFW24 menswear. Lensed by Jordan Hemingway, the collection is an ode to denim culture, where biker archetypes are subverted and reimagined in futuristic ways.

“Yves felt so right for the collection, they are one of those people who are true to their art” says Jonny Johansson, creative director of Acne Studios. “When Yves is on stage, it’s incomparable, it’s hard to find real performances like that.”