Véronique Nichanian’s vision for Hermès Men’s Spring/Summer 2025 collection was a gentle ode to the seaside lifestyle. Evoking images of leisurely strolls along the boardwalk and horseback rides on the beach, the lineup exuded a breezy elegance in sweet pastels, relaxed silhouettes, and strappy sandals.
Inspired by the idyllic hues of Mediterranean landscapes, Nichanian infused the collection with a dreamy color palette. Powdery lilac graced a loose jacket, while a short trench style was adorned in sand tones, and baby pink cotton shirts were accented with delicate necktie knots.
The horizon’s ever-changing colors were also reflected in the collection, as Nichanian transitioned from soft pastels to earthy tones. Ribbed knits featured abstract swirls in navy, gray, camel, and chocolate, while tailored pieces showcased patch pocket jackets and sheer blazers with sporty button tabs at the neck.
Nichanian’s gentle and poetic approach extended to the incorporation of prints and embroideries. A gray jacket and powder blue shirt were embellished with a tangle of delicate white wildflowers, while horsey buckles and belts adorned silky tops. Models also sported temporary tattoos, adding an edgy touch to the beachy softness.
Accessories provided both color and shine, with logo-less D-ring belts in vibrant hues reminiscent of retro beach tents. Navy dockers’ caps lent a casual and jaunty air to the looks. Stacked silver bracelets sparkled in the light, complementing the foil-dappled jackets and coats that added an unexpected arty edge to the collection.
Reflecting on the soft and dreamy nature of the Spring/Summer 2025 lineup, Nichanian emphasized the importance of lightness and joy in the current moment. The Hermès Men’s collection offers a welcome escape to a seaside utopia, where elegance and comfort converge in a celebration of relaxed sophistication.
