For Spring/Summer 2027, ETRO returns to one of the themes most deeply embedded in its identity: travel. Titled Viaggi Straordinari (Extraordinary Journeys), the collection celebrates movement, cultural exchange, and the spirit of discovery that has defined the House since its inception.
Set within a cinematic environment suspended between arrivals and departures, ETRO transforms the runway into a symbolic railway station where past, present, and future converge. Surrounded by early twentieth-century trains and historic carriages, guests are transported through time, reflecting the brand’s longstanding fascination with exploration and the stories collected along the way.
At the heart of Viaggi Straordinari lies the image of the ancient merchant—an individual constantly moving between worlds, gathering inspirations, forging connections, and weaving together cultures. This vision has long informed ETRO’s aesthetic language, and for Spring/Summer 2027 it becomes the collection’s guiding narrative.
The journey stretches from India to Milan, two destinations that have profoundly influenced ETRO’s creative heritage. Through references to travel rituals, railway stations, departures, and encounters, the collection captures the romance of movement and the richness that comes from embracing different perspectives. Every garment feels like a souvenir from an imagined voyage, carrying traces of distant landscapes and stories discovered along the route.
Rather than focusing solely on destination, Viaggi Straordinari celebrates the experience of travel itself—the anticipation before departure, the excitement of crossing borders, and the individuality shaped by every encounter. It is a wardrobe designed for the modern explorer, one who values curiosity, authenticity, and cultural exchange.
As the historic trains stand ready and the whistle sounds, ETRO invites us aboard. The platform becomes a gateway to possibility, and the collection a reminder that the most meaningful journeys are often those that transform the traveler.
The train is leaving. It is time to go.
I’m impressed!!