Berluti exposed first looks from Kris Van Assche for Spring 2019

Berluti has unveiled the first looks designed by its new creative director Kris Van Assche, and the Belgian designer has given the venerable Paris brand a new twist – and a fresh logo.

While the collection may appear understated, it is all intentionally part of the blueprint for future collections.

The new branding adds a bolder, sportier and more industrial mood, reading from top to bottom: “1895 Berluti Paris.” Previously, in a far finer typography, it was: “Berluti Paris Bottier depuis 1895,” referring to the house’s origins as a high-end bootmaker.

Berluti Spring 2019 Capsule Collection

Van Assche will make his full debut for Berluti in the next Paris menswear season in January 2019.

The capsule line reflects the contemporary staples of every man’s wardrobe, with the blank canvases representing the early pages of forthcoming exploration.

A sportier mood

Coherent with Van Assche’s oeuvre at Dior Homme, his previous position, where he was creative director for 11 years.

He had telegraphed the logo in a debut ad campaign in June, before then turning up in a midnight blue sweatshirt bearing the branding at fellow Belgian Dries Van Noten’s womenswear show in Paris last month.

Van Assche, who joined Berluti in April, was not present at Monday’s presentation, which featured his pre-collection Spring/Summer 2019.

Photographed by @alessiobolzoni in June in our Manufacture in Ferrara, Italy – Styled by @mauricionardi – Available In-Store and on the E-Shop from January 15th

To see more of the collection you can scroll through Berluti Instagram: @berluti.